PSA Intent
How to write a PSA:
- I think the hardest thing that occurs when writing a PSA is finding the balance between information and appealing to the watcher. PSAs are supposed to spurn and rally people to action, but generally speaking there has to be some type of information on it. If I can find that balance then maybe the PSA will work positively in my favor.
- This PSA is called "We Are More Than Our Diagnosis" and it is a short video showing how people with mental disorders are no different than you or me. I liked how it showed a variety of age groups, though the majority were young adults and young children most likely to invoke an emotional response.
- I enjoyed this PSA, mainly cause it was obviously done by students, but it declared a message similar to the first. It was sort of goofy, but it's message was clear and concise as well as slightly emotional.
- The main intent of my PSA would be to make the public aware that what they hear about the insanity defense may not be the actual truth concerning the insanity defense.
- Visuals might be of people, of TV shows and media posters, I might try and find some graphs to place in, and for audio...I'm not sure. I might find some music that's appropriate for the background or some speaking though the background sounds might work better.
- I might use a more informative PSA rather than an emotional, though I hope to use a mixture of both. The two PSAs I watched were more emotional than informative and that worked well for their message. If I can find a way to display my message and intent in an emotional but action-provoking manner, then I may prefer that type of PSA to an informative one.
- I think I'll define the insanity defense and use information before switching to an emotional manner. I know that I want to communicate to the viewers that the power is in their hands and they, therefore, need to understand the problem to effectively use their power and keep the justice system fair.
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